Eat Blue™ is an educational platform sponsored by BlueNalu to celebrate life below water, and the people who make a difference. It is a multimedia campaign for exploring the depths of ocean optimism and seafood sustainability that connects consumers to the stories that matter. It is a community dedicated to sustainability and conserving ocean biodiversity.

Why Eat Blue?

Ocean Health

Eat Blue™ to celebrate life below water and conserve ocean ecosystems

Human Health

Eat Blue™ to end hunger and ensure good health without compromise or guilt

Animal Welfare

Eat Blue™ to defend animal welfare, protect species and conserve life below water

Economic Impact

Eat Blue™ to support responsible production of seafood and expand decent work opportunities

EDF Seafood Selector


Eco-friendly and healthy

Sablefish/Black Code

Eco-friendly and healthy

Pacific Sardines

Eco-friendly and healthy


Eco-friendly and healthy


United Nations Sustainable Development Goals

The United Nations announced 17 global goals for sustainable development that are a blueprint to achieve a better and more sustainable future for all. The Sustainable Development Goals (SDGs) address our global challenges, and offer connective tools for taking action.

Eat Blue™ is focused on promoting SDG Goal 14 — Life Below Water — and supports other SDGs that are critical for our planet. By making a commitment to Eat Blue, you are joining a global community in helping to advance the goals for sustainable development. 

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Sustainable seafood can feed billions of people and help end hunger.

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Seafood is important to a healthy and balanced diet.

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Biodiversity and healthy ecosystems are indicators of clean water

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The seafood sector is a cornerstone of coastal economies

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The Blue Economy is large and growing, and critical for our planet

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Communities are adapting to climate change and developing sustainable solutions

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Consumers want sustainable seafood from responsible producers

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Urgent action is needed to reverse climate change and deal with its impacts

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Responsible seafood production means healthy ecosystems and sustainable oceans.

Wonderful and beautiful underwater world with corals and tropical fish.

Partner with Eat Blue™ to celebrate life below water.

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Celebrate Life Below Water. Eat Blue™