“Why do we love the sea? It is because it has some potent power to make us think things we like to think.”

—Robert Henri, Artist

Ocean Health

The ocean covers 70% of Earth’s surface, contains 97% of Earth’s water, holds 98% of Earth’s habitat and has the tendency to capture 100% of human imagination.

Over the next decade – the Ocean Decade – our understanding of ocean ecosystems will continue to dramatically improve, new discoveries will be made, and entirely new ocean-related industries will emerge that will help conserve life below water.

One tool that helps consumers make ocean-friendly seafood choices is Seafood Watch, which was developed by the people at Monterey Bay Aquarium. The Environmental Defense Fund has the Seafood Selector that promotes “fish choices that are good for you and the ocean.” Meanwhile, Pew Charitable Trusts is leading a project to end illegal fishing, which accounts for 1 of every 5 wild fish that is taken from the ocean.

The ocean is enormously resilient, and with a little help from informed consumers we can ensure the health of our ocean and its inhabitants for the next generation.

Celebrate Life Below Water. Eat Blue

Coastal Protection

These fishermen are determined to change the industry’s image and be part of the global effort to clean up our oceans.

Explore More Coastal Protection

An enormous floating device designed by Dutch scientists for the non-profit Ocean Cleanup successfully captured and removed plastic from the Great Pacific Garbage Patch.

Explore More Ocean Optimism

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Celebrate Life Below Water. Eat Blue™